Dumb ways to die

I discovered this great animation a few months ago and was reminded of it this evening (by Ben Colman, CEO, 18 Feet and Rising). Speaking at a B&T creative event, Ben was asked if there's any campaign of recent he wished he had worked on, and this was his immediate answer....and I agree! Infectious soundtrack that you can't get out of your head and very cute animation. Just love the dancing kidney!